Polaroid Case
Written on 10:53 AM by Shaun Hutchings
This is the material that we had in our Power Point Presentation for the Polaroid Case, which consisted of deciding if they should centralize the European distribution and/or keep any of the satellite warehouses in Europe. Here is the outline of that presentation:
How should Polaroid centralize its European distribution?
One centralized distribution center with a satellite warehouse in UK
Ideal location for the central DC should be located in Netherlands- Enschede
Ideal Coordinates: 48˚ 72.97 N 7˚ 99.82 E
Why Netherlands?
We used a Center of Gravity chart to determine the ideal location for the centralized DC for Polaroid
Italy- issues with mail strikes, loss/stolen inventory, less concerned about incomplete/late shipments
France- Labor laws are horrible
Still Close to Germany (largest orders)
Already own a DC there, only need to upgrade facility and higher more employees
Why UK?
Satellite warehouse in UK
Very demanding in timing and delivery
Shipment cost for individual shipments are high because it’s over seas
If they have their own satellite warehouse they can manage their own inventory better and shipments can be sent in larger orders to cut down on cost from the Central DC to the UK warehouse
Which country should be the first to receive all shipments from your redesigned DC network?
UK- Larger shipments to their warehouse (no individual shipments), better to fill up the large shipment first so smaller shipments later on are not needed
Germany- Largest Demand
Italy- Farther away than France and they have some mailing issues
France- should be last because it’s the closest and easiest to fill orders
How would you sequence the remaining countries?
Sweden- farthest away with highest demand
Spain- Pretty far away with decent demand
Austria- Farther away then Denmark, Swiss
Denmark- Farther away than Swiss
Switzerland- Farther away than Belgium
Netherlands- Decent demand, closest
Belgium-Close
Norway- Lowest demand
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